🔧 Tool under development — private alpha (invite-only)
Agni Tanmaya Behera — Founder, Nilachakra Labs
AI-driven web analytics made simple. We help universities and
organisations
understand real visitors, improve outreach, and increase enquiries — without the technical
jargon. Serving
institutions in Odisha and across India.
We turn website activity into clear, usable guidance for your team. Instead of long
reports
with numbers you don’t use, we give you simple recommendations: who to contact, what pages to
fix, and when
to run campaigns to get more students or visitors.
Understand who visits:
We group visitors into meaningful categories — for example: likely
applicants, casual
browsers, repeat visitors — so you know where to focus recruitment effort.
Improve conversion (more enquiries):
We predict which visitors are most likely to take action (inquire or apply)
and suggest
small website or messaging changes that increase responses.
Plan better timing:
We forecast when interest will rise (e.g., before admission deadlines or
events) so you
can schedule outreach at the right moment.
Why this matters
Traditional analytics show "what happened." This system answers "who is likely to
convert,"
"when interest will peak," and "what content to prioritize" — turning analytics into a strategic
decision-
support tool for universities.
Typical results our clients see
Clear prioritization of high-potential leads — contact these first.
Improved webpage layouts that increase form submissions.
Better timing of campaigns, increasing enquiries around deadlines.
Copyright Notice — Protected Work
The preprint and all content on this page are the copyrighted work of Agni Tanmaya
Behera.
Unauthorized copying, redistribution, reproduction, or commercial use is strictly prohibited.
This work has been filed with the Copyright Office (Diary No. LD 42796/2025-CO) and
published as a preprint (DOI: 10.5281/zenodo.17231544).
Any infringement will be subject to legal action under applicable copyright laws; disputes will be
governed by the laws of India and the courts of New Delhi.
Research Foundation — Preprint
The Nilachakra Labs platform is founded on academic research. Below is the preprint that
describes the AI models, visitor categorization methodology and the strategic outreach
framework used in Bhrahmashtra.
Paper:
Artificial Intelligence-Powered Web Analytics Tool for Universities: Visitor Categorization
& Behavioral Data Analysis for Strategic Outreach.
